White label casino: a branded site, built and run for you

Who this is for

A white label casino makes sense when the software is not where you want to compete. Your edge is your audience, your marketing or your local knowledge, and you would rather spend the next few months acquiring players than hiring a platform team. If you already run a player management system you are happy with, skip this page: our aggregator API plugs into it directly.

Two ways to build

Custom build: 18,000 EUR one-off

A site designed around your brand: your layout, your colors, your lobby structure, your landing pages. We work through the design with you, then build and connect it. Expect 8 to 12 weeks from kick-off to launch, depending mostly on how quickly design decisions are made on your side.

Copy of an existing site: 10,000 EUR one-off

If a layout we have already built suits you, we reproduce it under your brand, with your logo, colors, domain and content. It is the cheaper option and avoids most design rounds. The trade-off is obvious: you start from a proven structure rather than a blank page, so it will look less unique.

What every build includes

• The full catalog connected: over 40,000 games, live dealer tables, crash and instant games, and the Nocturn Sport sportsbook in our catalog, all on the same player balance.
• Player accounts and wallet, so you are not left building the one piece an aggregator cannot provide.
• A progressive web app. Players can add the site to their home screen and use it like an app, without an app store listing.
• Hosting and maintenance at 1,000 EUR per month, covering servers, updates and keeping the site running.

Optional: native iOS and Android app, 5,000 EUR

Some markets and some acquisition channels work better with a native app. It is an add-on rather than a default because store policies on real-money gambling apps vary by country, and in many markets the included PWA gives players the same experience without the review process.

Payment terms

Half of the one-off fee is due when the project starts and half at launch. Monthly hosting begins once the site is live. Game revenue is charged the same way as for any API operator: a share of GGR from 9% on slots, 11% on live casino and 12% on the sportsbook, deducted from prepaid credit. There is no separate integration fee for the content, since we connect it ourselves. The pricing page has the full breakdown.

What you still bring

A turnkey casino is not a business in a box, and it is better to know the gaps upfront.

1. A license appropriate to the markets you target. We do not sell or rent licenses.
2. Payment providers. Merchant relationships depend on your license, your company and your markets, so they need to be in your name.
3. Your domain, brand and content, including terms and responsible gaming pages that match your license.
4. Marketing and support. We keep the site running; bringing players and looking after them is your business.

Custom or copy: how to choose

Choose a copy if speed and budget matter more than distinctiveness, or if you are testing a market before committing to a bigger brand investment. Choose a custom build if the site itself is part of your marketing, if you need an unusual lobby structure, or if you plan to run the brand for years. Some operators start with a copy and commission a custom design once the market has proved itself.

How a project runs

1. Scoping. We agree on custom or copy, markets, currencies, languages and whether you want the sportsbook in the main navigation or the casino first.
2. First payment and design. For custom builds, design rounds happen here. For copies, this step is short.
3. Build and integration. We assemble the site, connect the catalog and set up your back office.
4. Testing. You test with test credit across devices before anyone real sees the site.
5. Launch and second payment. The site goes live, hosting starts, and you top up prepaid credit for real-money play.

Casino first or sport first

Because the sportsbook is part of the catalog, the same build can lead with either vertical. A football-heavy market may want the sportsbook as the home page with casino as a cross-sell; a slots market the reverse. That decision is a layout choice, not a different product. If sport is the core of your plan, read sportsbook software for how the betting side is configured.

White label or API?

The question to ask is who owns the platform. With the API, you do, and you keep full control of the player experience and data flows. With the white label, we run the technology and you focus on growth. Our casino software guide sets out the trade-offs in more detail, and the comparison hub shows how other suppliers package their turnkey offers. When you are ready to talk scope, use the contact page.